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Leon Zhang是全球最大的公共关系和传播咨询公司之一博雅公关中国区的数字媒体战略顾问（博雅公关 / Burson-Marsteller，隶属于WPP集团旗下的Young &Rubicam Brands）。Leon负责驱动博雅公关中国区的数字战略、咨询和培训等服务，并与博雅公关中国区日益扩大的数字营销团队紧密合作。
Leon Zhang is Digital Strategy and Insights Lead at Burson-Marsteller China, one of the world’s leading global public relations and communications firm (part of Young & Rubicam Brands, a subsidiary of WPP). Leon drives digital thinking, strategic planning, consultancy and trainings through Burson-Marsteller’s China offices, working closely with the rest of Burson-Marsteller China’s expanding digital team and network.

通过与众多跨国公司和财富世界五百强公司的工作，Leon积累了八年的数字营销、传播和技术经验。他的客户经验包括Microsoft, UPS, Philips, CNODC, L’Oreal, Lotto, Lufthansa, Reckitt Benckiser, Super 8, Symbio, Asia Square, Qualcomm, Haier, Total, HP, Huawei Symantec, Motorola, Blu-ray Disc Association，等等，并从中建立了数字营销传播以及客户和项目管理等方面的丰富经验和技能。
Based in Beijing, Leon has over seven years of digital marketing, communications and technology experience, working with a range of multinational and Fortune Global 500 companies. His client experience includes Microsoft, UPS, Philips, CNODC, L’Oreal, Lotto, Lufthansa, Reckitt Benckiser, Super 8, Symbio, Asia Square, Qualcomm, Haier, Total, HP, Huawei Symantec, Motorola, Blu-ray Disc Association, and more, and in doing so, Leon has developed robust digital expertise and experience in digital marketing and communications, as well as with digital client and project management.

Leon曾在财富世界五百强公司、4A广告公司及数字创业公司中从事数字业务相关工作。加入博雅公关之前，他曾在香港数字咨询公司Azurio工作，帮助公司和两个合作伙伴公司建立并加强了在深圳和北京两地的数字业务。在此之前，他曾在全球最大的 4A 广告传播集团之一麦肯世界集团旗下的麦肯关系行销（MRM Worldwide, 隶属于IPG集团旗下的McCann Worldgroup）任职，作为数字解决方案资深经理，带领一支八人团队为跨国企业客户提供数字解决方案。加入麦肯之前，Leon曾任职于微软（中国）有限公司担任网络制作经理，负责协调内部和外部的资源运营和管理微软中国网站（Microsoft.com/China）和相关数字营销平台系统。
Leon’s digital career has seen him working at a Global Fortune 500 company, in 4A agencies, as well as a digital entrepreneur. He joined Burson-Marsteller from Hong Kong digital consulting firm Azurio, where he helped the consulting firm and its partner companies establish and enhance their digital business operations in Shenzhen and Beijing. Prior to that, Leon was Digital Solutions Senior Manager at MRM Worldwide, the digital arm of McCann Worldgroup (a subsidiary of IPG), leading a team of 8 members to deliver digital solutions to multinational clients. Prior to MRM Worldwide, Leon was Web Production Manager at Microsoft (China), managing internal and external resources to operate and maintain Microsoft.com/China and related digital platforms.

带着对数字营销事业和中国的极大热情，Leon在2008年成立了DigiMarketing（数字营销宝典），中国最早的专门提供数字营销相关信息的资讯网站之一；并于2010年与人共同创建了用户体验领域专业社区UXRen（用户体验那些人），目前在中国已拥有一千多名会员。
With a strong passion and energy for all-things-digital and China, Leon founded DigiMarketing in 2008, one of China’s first specialized web portals in digital marketing topics. In 2010, Leon also co-founded UXRen, a professional Digital User Experience community with 1000+ members in China.

Leon持有中国人民大学商学院的企业管理硕士学位，方向为市场营销。
Leon holds a Master of Business Management (Marketing) degree from School of Business, People’s University of China (one of the top business schools / universities in China).

Leon爱好摄影，他的摄影作品之一曾被Schmap西雅图旅游指南第七版收录。
Leon loves photography, and one of his photos has been selected for inclusion in the eleventh edition of Schmap Seattle Travel Guide.

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