文章标签: 案例

那些年,我们可能错过的戛纳获奖案例(二)

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读书破万卷,下笔如有神。本篇文章继续戛纳获奖案例回顾之旅。

那些年,我们可能错过的戛纳获奖案例

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很多年前的戛纳获奖案例的创意,拿到今天,很多仍然让人拍案叫绝。本着温故而知新的原则,开一个系列文章,做一个汇总和点评。

中国美国商会演讲实录:企业微博营销成功案例分享

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近日,博雅公关中国区数字媒体战略顾问张亮 Leon Zhang 受中国美国商会 (AmCham-China) 邀请,作为演讲嘉宾出席微博营销圆桌会议“Marketing the Weibo Way”。Leon分享了企业微博营销的经验心得、最佳实践及成功案例。以下是Leon的演讲内容实录。

整合营销案例:Heineken-The Invite(喜力啤酒Facebook营销案例)

How can I maximize search engine optimization – SEO?

Search engines can provide you with a way of attracting a great deal of targetted traffic or ensuring your site is found by the audience seeking it. It’s no longer good enough to build a site and expect everyone to find it if you have not followed a few simple rules of SEO. Google, Yahoo! and MSN search all follow similar rules that are designed to help the searcher only. Only when you have satisfied those rules will you float majestically to the first page or even number 1. There are NO shortcuts!!! Occasionally a loophole appears that allows spamming of a search engine but only for a few short days, the Google staff know their algorithms better than anyone and will quickly close any loopholes created in an update.。…

SEO 让网站出现在 Baidu 搜索结果第一名

今天在 Baidu 上搜索,很高兴地发现数字营销宝典(http://digimarketing.cn/)终于出现在 Baidu 的第一名的位置上了(关键词:数字营销);在 Google 上排名时有变化,但基本稳定在第一页前3名中。…

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