侠盗猎车手通过游戏内下载与亚马逊合作


侠盗猎车手通过游戏内下载与亚马逊合作从今天开始,侠盗猎车手4的玩家可以通过操控游戏手柄来查找他们在游戏中听的歌曲,然后从 Amazon MP3 访问和下载个性化的音乐播放列表。

亚马逊也添加了一个专门的店面来推广来自侠盗猎车手4的音乐。商店按照游戏内的电台来组织,并且会专栏推出全新的16首歌的专辑侠盗猎车手4的音乐

发现和下载的过程是这样运作的:在玩侠盗猎车手游戏时,玩家能听到16个游戏内电台的200多首歌曲。一个叫做 ZIT GTA 4 新特性让客户能够做标记(tag他们喜欢的歌曲。当玩家听到一首感兴趣的歌曲时,他们就可以在游戏内的手机上拨打 ZIT-555-0100,然后一个文本信息就会出现在手机上,带有歌曲的标题和歌手。ZIT 号码被记录到手机上,以便将来方便的一键式查找歌曲。

游戏过后,玩家可以登录到 Rockstar 游戏社交俱乐部网站,在那里他们可以查看游戏播放记录和一个被做过标记的音乐列表。这个网站会提供一个到 Amazon MP3 上的定制化的播放列表,以供预览,购买和下载这些 256kbps MP3 文件格式的音乐。

原文内容

Grand Theft Auto Tags Amazon For In Game Downloads

Starting today, players of Grand Theft Auto IV can look up songs they hear in the game with the touch of a controller, then access and download personalized playlists of those songs from Amazon MP3.

Amazon has also added a dedicated storefront promoting music from Grand Theft Auto IV. The store is organized by radio stations within the game, and will feature the new 16-song album “The Music of Grand Theft Auto IV”.

Here’s how “discover and download” works: While playing Grand Theft Auto IV, players can listen to 200+ songs across 16 in-game stations. A new GTA IV feature called ZIT lets customers ‘tag’…the songs they like. When a player hears a song that interests them, they can dial ZIT-555-0100 on their in-game cell phone, and a text message appears on the phone with the song title and artist. The ZIT number is recorded on the phone for easy one-key lookups of future songs.

After playing, gamers log on to the Rockstar Games Social Club community site at where they can view game play stats and a list of songs tagged. The site will offer a link to a customized playlist on Amazon MP3 for preview, purchase and download the songs as 256 kbps MP3 files.

 

DigiMarketing.cn 点评:

游戏内营销(In-game Marketing)的潜力无穷。随着全世界游戏玩家的人数越来越多,游戏作为营销的新载体之一,已经在发挥着越来越大的作用。

译者:Leon Zhang, DigiMarketing.cn

 

原作者:Bruce Houghton

原文:http://www.webpronews.com/blogtalk/2008/04/29/grand-theft-auto-and-amazons-discover-and-download

 

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引用地址: http://digimarketing.cn/?p=353

本文由 Leon Zhang 发布(原创、翻译或转载)。 浏览量:203次, 发布日期: 2008-05-4 ,分类目录: 新闻精选。 您可以订阅本文 RSS 2.0 第一时间获取最新的回复信息。 评论和引用功能暂时关闭。

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