关于本站

本站使命 | Our Mission

本站旨在打造一个关于数字营销 (Digital Marketing) 的一站式信息平台

本站受众 | Our Target Audience

数字营销 (Digital Marketing) 业内人士和对此感兴趣的朋友

本站初衷 | Our Background

本站长是数字营销行业人士兼爱好者。如各位所知,国外数字营销行业起步较早,有很多优秀的信息与文章可供参考,但很多都是英文,中文的并不是太多(至少在网络上流传不广)。

因此,本站通过努力翻译国外优秀文章,兼顾转载和原创,整合相关专业信息,从而提供一个一站式的数字营销信息平台,并借此希望能为中国的数字营销事业尽一分微薄之力;如果能够对您有一点帮助,那更是本站莫大的荣幸。

本站长并非专业翻译人士,加上能力和时间的限制,译文中不尽人意之处难免,所以请您谅解。同时,也欢迎您在本站发表评论批评指正,本站将不胜感激。

本站版权 | Our Copyright

署名-非商业性使用-禁止演绎

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关于本人 | About Me

Leon Zhang是全球最大的4A广告媒介公司之一竞立媒体(MediaCom)的中国区社交媒体总经理(竞立媒体 / MediaCom,隶属于WPP集团旗下的群邑 / GroupM),负责带领社交媒体团队为中国区客户提供整合社交媒体解决方案。

通过与众多跨国/本土公司和财富世界五百强公司的工作,Leon积累了超过14年的数字营销、传播和技术经验。他的客户经验包括Microsoft, UPS, Philips, L’Oreal, Lotto, Lufthansa, Reckitt Benckiser, Super 8, Symbio, Qualcomm, Haier, Total, HP, Motorola, adidas, Lexus, Metso, Johnson & Johnson, TE Connectivity,等等,并从中建立了数字营销传播以及客户和项目管理等方面的丰富经验和技能。

Leon曾在财富世界五百强公司、4A广告公司、国际公关公司及数字创业公司中从事数字业务相关工作。加入竞立媒体之前,Leon在全球领先的公共关系和传播咨询公司博雅公关(Burson-Marsteller, WPP)担任首席数字媒体战略顾问,负责中国区数字媒体团队和业务。加入博雅之前,他曾在香港数字咨询公司Azurio工作,帮助公司和两个合作伙伴公司建立并加强了在深圳和北京两地的数字业务。在此之前,他曾在全球最大的 4A 广告传播集团之一麦肯世界集团旗下的麦肯关系行销(MRM Worldwide, 隶属于IPG集团旗下的McCann Worldgroup)任职,作为数字解决方案资深经理,带领一支八人团队为跨国企业客户提供数字解决方案。加入麦肯之前,Leon曾任职于微软(中国)有限公司担任网络制作经理,负责协调内部和外部的资源运营和管理微软中国网站(Microsoft.com/China)和相关数字营销平台系统。

带着对数字营销事业和中国的极大热情,Leon在2008年成立了DigiMarketing数字营销宝典),中国最早的专门提供数字营销相关信息的资讯网站之一;并于2010年与人共同创建了用户体验领域专业社区UXRen用户体验那些人),目前在中国已拥有一千多名会员。

Leon持有中国人民大学商学院的企业管理硕士学位,方向为市场营销。

Leon爱好摄影,他的摄影作品之一曾被Schmap西雅图旅游指南第七版收录。

Leon Zhang is General Manager & National Head of Social Media at MediaCom China (GroupM, WPP), responsible for building social media expertise and leading social media team to provide clients with integrated social media service offerings across China.

Leon has over 14 years of digital marketing, communications and technology experience, working with a range of multinational / local and Fortune Global 500 companies. His client experience includes Microsoft, UPS, Philips, L’Oreal, Lotto, Lufthansa, Reckitt Benckiser, Super 8, Symbio, Qualcomm, Haier, Total, HP, Motorola, adidas, Lexus, Metso, Johnson & Johnson, TE Connectivity, and more, and in doing so, Leon has developed robust digital expertise and experience in digital marketing and communications, as well as with digital client and project management.

Leon’s digital career has seen him working at a Global Fortune 500 company, 4A agency, global PR firm, as well as a digital consulting entrepreneur. He joins MediaCom from Burson-Marsteller (WPP), a global public relations and integrated communications firm, where he was Lead Digital Strategist leading the digital / social media team and business in China. Before joining B-M, Leon was with Hong Kong digital consulting firm Azurio, where he helped the digital entrepreneur and its partner companies establish and enhance their digital business operations in Shenzhen and Beijing. Prior to that, Leon was Digital Solutions Senior Manager at MRM Worldwide, the digital arm of McCann Worldgroup (a subsidiary of IPG), leading a team of 8 members to deliver digital solutions to multinational clients. Prior to MRM Worldwide, Leon was Web Production Manager at Microsoft (China), managing internal and external resources to operate and maintain Microsoft.com/China and related digital platforms.

With a strong passion and energy for all-things-digital and China, Leon founded DigiMarketing in 2008, one of China’s first specialized web portals in digital marketing topics. In 2010, Leon also co-founded UXRen, a professional Digital User Experience community with 1000+ members in China.

Leon holds a Master of Business Management (Marketing) degree from School of Business, People’s University of China (one of the top business schools / universities in China).

Leon loves photography, and one of his photos has been selected for inclusion in the eleventh edition of Schmap Seattle Travel Guide.

与我联系 | Contact Me

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