什么是显示广告？

显示广告是一种类型的广告，可能并经常包含超越文本的图像信息，如标识、照片或者其他图片、地图，以及类似的东西。在期刊杂志中，显示广告可能在主要文字内容的同一页或者邻近页上出现；这与分类广告正相反：分类广告通常出现在明显的栏目中，并且一般都是限制在某一种字体的纯文本格式。（尽管后一个区别已不再明显）

显示广告使用标准或非标准格式的、静态或动态的图像，这被称作网络横幅广告和交互式媒体（包括音频和视频元素）。Adobe公司的Flash（以前属于Macromedia公司，Macromedia已被Adobe收购）是用于互联网上交互式广告的首选格式。
（译者按：现在微软公司推出了Silverlight，也是制作交互式广告的可选格式）

显示广告不需要有太丰富的图像、音频或视频。在文本更加适当和有效的地方, 也会使用文本广告。一个文本广告的例子是，发送给手机用户的商业短信。

实例

公告牌是一个最常见的显示广告实例

商业签名是另一种新的数字形式的公告牌
（译者按：Signamercial，商业签名，由Signature和Commercial两词组合而成。通常商业电子邮件中，发送方都会在自己的邮件底部加入签名。Signamercial就通常都在这些签名附近，起到商业广告的作用）

— 原文内容 —

Display advertising

Display advertising is a type of advertising that may, and most frequently does, contain graphic information beyond text such as logos, photographs or other pictures, location maps, and similar items. In periodicals it can appear on the same page with, or a page adjacent to, general editorial content; as opposed to classified advertising, which generally appears in a distinct section and was traditionally text-only in a limited selection of typefaces (although the latter distinction is no longer sharp).

Display advertising uses static and animated images in standard or non-standard sizes called web banners as well as interactive media that might include audio and video elements. Flash by Adobe (originally Macromedia, which was bought by Adobe) is the preferred format for interactive ads on the internet.

isplay ads do not have to be rich in images, audio or video. Text ads are also used where text is more appropriate or more effective. An example of text ads are commercial SMS messages to mobile devices users.

In the real world

Billboards are one example of a very common display ad.

Signamercials are another example of a new digital way of Billboarding

译者：Leon Zhang, DigiMarketing.cn | 作者：WikiPedia | 原文：http://en.wikipedia.org/wiki/Display_advertising

引用地址: http://digimarketing.cn/?p=338