那些年，我们可能错过的戛纳获奖案例（二）

读书破万卷，下笔如有神。本篇文章继续戛纳获奖案例回顾之旅。

那些年，我们可能错过的戛纳获奖案例

很多年前的戛纳获奖案例的创意，拿到今天，很多仍然让人拍案叫绝。本着温故而知新的原则，开一个系列文章，做一个汇总和点评。

中国美国商会演讲实录：企业微博营销成功案例分享

近日，博雅公关中国区数字媒体战略顾问张亮 Leon Zhang 受中国美国商会 (AmCham-China) 邀请，作为演讲嘉宾出席微博营销圆桌会议“Marketing the Weibo Way”。Leon分享了企业微博营销的经验心得、最佳实践及成功案例。以下是Leon的演讲内容实录。

整合营销案例：Heineken-The Invite（喜力啤酒Facebook营销案例）

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今天在 Baidu 上搜索，很高兴地发现数字营销宝典（http://digimarketing.cn/）终于出现在 Baidu 的第一名的位置上了（关键词：数字营销）；在 Google 上排名时有变化，但基本稳定在第一页前3名中。…