什么是社会化媒体优化 (SMO)？

社会化媒体优化（SMO）是通过社会化媒体、网络社区和社区网站进行宣传的一套方法。SMO的方法包括添加RSS种子文件，添加一个“Digg This”按钮，博客化和与第三方社区功能合并，如Flickr相册和图库或者YouTube视频。社会化媒体优化是搜索引擎营销的一种形式。

社会化媒体优化作为一种技术，以很多形式与病毒营销相联系。在这里，口碑不是通过朋友或家庭，而是通过使用社会化书签、视频和图片分享网站的网络，被创造出来。

起源

据记载，是Rohit Bhargava发明的词组SMO。他最初的操作社会化媒体优化的五个规则是：

1． 增加你的可链接性（容易被人链接）
2． 让加入标签和书签的操作更容易
3． 回报链入的链接
4． 传播你的内容
5． 鼓励混合（mashup）

社会化媒体中的垃圾信息

同搜索引擎一样，社会化媒体也倾向于传播垃圾信息。然而，由于这种用户积极参与的媒介的天性，如LinkedIn和Facebook这样的网络已经采取行动来抵制垃圾信息，以减少恶意行为的发生。一些社会化媒体网站，如Digg，授权给用户来掩埋掉那些被认为是没什么价值的信息或者垃圾信息。

— 原文内容 —

Social media optimization

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a “Digg This” button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.

Origins

Rohit Bhargava was credited with inventing the term SMO. His original five rules for conducting Social Media Optimization are:

1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup

Spam in social media

As with search engines, social media is prone to spamming. However, due to the nature of the medium, where users are active participants, networks such as LinkedIn and Facebook have taken actions against spam to lessen the occurrence of malicious activity. Some social media sites, such as Digg, empower users to bury content that is considered low quality or spam.

译者：Leon Zhang, DigiMarketing.cn | 原作者：WikiPedia | 原文：http://en.wikipedia.org/wiki/Social_media_optimization

引用地址: http://digimarketing.cn/?p=336